persuading

 

Mining’s benefits are too omnipresent to attract attention. It’s the damage and disasters that grab the headlines. The International Council on Mining and Metals needed someone to help tell the good news – calmly, clearly, engagingly.

 

Words hard at work…
Reporting
Winning
Beginning
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Launching
Engaging
Repositioning

Better lives, stronger roots

For many years, Newmont has been operating schemes to support the communities surrounding its operations in Brong-Ahafo – ‘the breadbasket of Ghana’ – in initiatives like the Agricultural Improvement and Land Access Programme, which supports over 3,000 local farmers with packages including training, irrigation machinery and other hardware, and support in accessing external markets.

In 2015, the company partnered with Deutsche Gesellschaft für Internationale Zusammenarbeit to invest around $700,000 in the Asutifi Processing and Services Centre in Kenyasi, which aims to support local farmers, safeguarding harvested produce and boosting its marketability. Local farmer Nana Ama Bonsu says, “Contrary to fears that Newmont’s presence will bring about hunger, we have rather received a lot of training in agriculture, which has made lives better.” Better lives make for stronger roots, with local people becoming the best possible custodians of the land.