Engaging images, witty headlines and concise, punchy copy launched the new Willis brand in the Economist, FT and Herald Tribune with an impact way beyond what the budget would have suggested.
George Mokonchu’s client came looking for improved quality in the hydraulics fittings they produced. What they ended up with was transformation. First, George and his colleagues applied intensive process analysis to identify the root causes of spec variations; second, they devised an integrated change management plan to address them; third, they began helping their client to re-engineer the production process. The really effective revolutionaries are often those you’d least suspect.