Achieve something worthwhile
Disenchantment with institutions, while a prime issue, was not the only driver for an increased interest in co-ventures. Many were alienated by the passivity, the extent of separation: sign here; we’ll be in touch.
Many families – even second or third generation, who often consider themselves wealth stewards rather than creators – expressed enthusiasm for a greater level of involvement. These are lively, active, entrepreneurial people. They don’t want to just write a cheque and wait; they want to do things! Co-ventures, involving complementary, cooperative engagement, can offer greater potential for participants to feel something more than just money is involved; that they can really contribute, help achieve something worthwhile.