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It’s always hard, when you see a new version of something you’re accustomed, to be sure how much of your response is rooted in mere unfamiliarity, and how much has timeless validity, but I have to say I recoiled at Google’s new Gmail logo:

…which struck me as clunky, charmless, and not a patch on the old traditional:

A little googling revealed that I’m not alone. Probably the most interesting comment I came across was this one, from https://www.creativebloq.com/news/gmail-logo-google-workspace:

An excellent criterion, I thought, for a good logo: that it be impossible to confuse with anything else.

This entry was posted in Copywriter, Copywriter blog, Corporate communications, Freelance copywriter and tagged gmail logo, logos on November 9, 2020 by Alan Paterson.

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