Category Archives: Copywriter blog

One man and his infographics

My daughter thought I might like this film:

She was right. One of the best bits of infographics I’ve ever come across.

A friend said ‘I knew about the Russian losses, but the scale of Chinese deaths was a revelation to me.’ It was to me too, but the thing that really struck me was the power of good infographics to make those Russian losses, which we all ‘know about’, come to life. You just sit there mouth agape watching the column grow, thinking ‘how much higher?’, and it just goes up, and up, and up…

Communication gets no better.

Sit up & pay attention

A friend was kind enough to send me a recipe to deal with my tomato glut, from the Ministry booklet given him by his mum, which he swears by:

Love that title! You can imagine that nowadays it would be called Preserving fruit & veg at home, or even Let’s preserve! Your guide to preserving fruit & veg. Back in the day they had no time for that kind of nonsense. “Pay attention. Sit up straight.”

The tone keeps up superbly when you get into the recipes…

‘Ignore’!

Your health!

While reading group’s on hold, I’ve been reading a few books too long to get on the list – Anna Karenina currently. Never having read Tolstoy, I can immediately see why he’s so revered. Wonderful writing. He’s even given me a new word I hadn’t come across:  arbeitskur.

From one brother to another, after the latter returns from a day labouring in the field with the peasants. But what does it actually mean?

In other words, the idea that there is some health/therapeutic benefit to be had from a programme of honest physical toil. Which strikes me as eminently plausible.

Long as it’s clear

How long can a sentence be? The Gunning Fog Index gives this bit of Tolstoy…

…a rating of 17.73 – the number representing the number of years’ education a person would typically need to understand a given piece of text – yet in truth, this would be perfectly clear for anyone with even a basic grasp of written English. Showing yet again, if there was ever any doubt, that if the writing’s good enough, length really isn’t an issue.