I mean, I know they’re not professional copywriters, but how can anyone who speaks the language be deaf to the clash between singular and plural?
I mean, I know they’re not professional copywriters, but how can anyone who speaks the language be deaf to the clash between singular and plural?
They/he/she
is/are probably using singular for a company name.
Hi – thanks for your comment.
Ok, companies can choose to refer to themselves in the singular or plural. What they can’t do is be both in one sentence.
‘Brooke Bros is delighted to announce the start of its sale’ is fine. Brooke Bros are delighted to announce the start of their sale’ is also fine. But ‘Brooke Bros is delighted to announce the start of their sale’ constitutes a ‘clash between singular and plural’.
I are pretty sure this is correct. ;0)