I’m sure I can’t be the only person left enervated rather than inspired by the recent trend for companies to declare their ‘passion’ for whatever it is they happen to do. Have to admit I’d view anyone with a passion for, say, logistics, as a chap probably best avoided.

Discussions thereabouts led a friend to pass on a clip once seen but long since forgotten; a perfect illustration of how in the business of communication, passion needn’t necessarily be one’s ideal ally…