Revising some online ads recently, I recommended that whatever else, my client retain the images of people they’ve been using. The first challenge facing any online ad, I argued, is simply getting noticed – the A of the advertiser’s age-old AIDA (Attention, Interest, Desire, Action). And few things grab the eye like human eyes: we’re hard-wired to look at them, in the same way that, say, our eye will always go straight to any occurrence of our own name on a page of print.
No sooner had we sent the new ads off to the designer, than I came across this story:
In a two-year scheme, Newcastle University researchers were able to reduce thefts from bike racks by 62% – simply with the use of beady eyed pictures and a short anti-theft message.
Read more: Journal Live http://www.journallive.co.uk/north-east-news/todays-news/2013/04/24/pictures-of-eyes-reduce-bike-thefts-at-newcastle-university-61634-33225755/#ixzz2RSxtzjUL