Apparently I’ve been doing it wrong all these years…

“…to have ideas, to see the world in a new way, and to share that unique vision with consumers in a way that they will immediately understand.”

And there was me thinking a copywriter’s job was to write great copy that achieves his or her client’s objectives.

Maybe it’s time for me to see the world in a new way. Get me one o’ they unique visions. Then find me some consumers to share it with. Hot dang! Why did no-one tell me this stuff before?