Reading the other night, I suddenly became aware of the message poking out of the top of my book:

A bookmark, that had come with the book, advertising an offer from Naked Wines. I hadn’t really registered it when it arrived; just stuck it in the book. A good bookmark always comes in handy. It was only later that I registered the way the offer was always there, within my peripheral vision, thanks to the cunning way the thing had been designed.

£60
wine voucher

A very smart promotion, targeted toward a self-delimiting (book-buying) presumably smart & smart-appreciative (not to mention likely wine-buying) audience.

Salut, whoever came up with that one!