After watching the ‘Noble’ break down on this week’s Top Gear, I visited the website, where the home page boasts:

“The car is a significant step forward in both fit, finish and weight saving.”

How can you spend millions developing a car, then leave your website in the care of people who don’t understand that you can have both oranges and apples, you can have both cats and dogs, but you can’t have both roses and daffodils and tulips?

Presumably they think the car speaks for itself. Fine. But if you’re going to employ people to speak for it as well, probably best to find ones who speak the language.