Tag Archives: simplicity

Copy that

Going through the user guide for my new Chromebook, it’s immediately apparent just how far the world of corporate copy has come from the stilted, strangulated officialese that disfigured the language for so long.

‘you get the gist’….’other stuff’….excellent. Clarity, simplicity, a human voice. It took awhile, but vacuous polysyllabic pomposity seems at last to be on the retreat.