Browsing around the whys & wherefores of social media t’other day, I stumbled across this:
Love that final sentence (in brackets). Simple, clear, immediate – and with a visual ‘tag’ – the paragraph itself – that means no-one who encounters it will ever again lack for a pretty good rule-of-thumb feel for how long a tweet can be.
Excellent communication! Ginger beers all round.
Going through the user guide for my new Chromebook, it’s immediately apparent just how far the world of corporate copy has come from the stilted, strangulated officialese that disfigured the language for so long.
‘you get the gist’….’other stuff’….excellent. Clarity, simplicity, a human voice. It took awhile, but vacuous polysyllabic pomposity seems at last to be on the retreat.