Focusing on what matters to the audience rather than simply laying out information turned an unengaging fact-sheet into a persuasive sales tool.
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Thames Valley University student sales tool edit
[Original]
We are offering you the chance to study an undergraduate degree by part-time study for three and half years* only. A full-time undergraduate degree usually takes up to three years to complete. Our part-time intensive degrees offer as much academic content in three and half years than a standard part-time degree.
[Redraft]
All the qualification with little or no debt: Thames Valley University part-time intensive degree
Can’t do a full time degree for some reason? Perhaps the course is full. Or it’s too expensive. Or maybe you can’t face the big debt at the end.
Now there’s an alternative. A part time intensive degree from Thames Valley University. It gives you the same qualification, takes just six months longer than a standard three year undergraduate course, and costs a lot less. And it’s part time. So you can earn while you learn, and end your course with all the degree but little or no debt.