As with many overseas edits, the multi-authored draft was accurate but tonally inconsistent. Turning many pieces into one brought consistency, clarity and character appropriate to one of Poland’s leading companies.
Cyfrowy Polsat Annual Report edit
[Original] And what is the full “action plan” to the end of next year? The company has not decided to forward forecasts yet so I cannot declare exactly what our plans are – especially when it comes to the number of new subscribers. However, I can say that today, according to our estimates, the saturation of pay television in Poland is around 62 – 63%. I expect that by the end of 2013 (more or less) the market will saturate and then reach saturation of 75-80%. Thus, we can conclude that still even around 2 million households will opt for pay television. At present, one can see that the only beneficiary of these increments are satellite platforms, and I believe that the vast majority of additions will be to Cyfrowy Polsat.
[Redraft] What potential growth do you anticipate by the end of next year? The future is uncertain and I’m not in the business of making vague predictions. I can say, however, that according to our estimates, the saturation of pay television in Poland currently stands at around 62-63%. And we expect that the market will reach saturation of 75-80% by about the end of 2013. That represents around 2 million more households opting for pay television. All current trends suggest that those new customers will go overwhelmingly for the satellite option; and we’re confident that the vast majority will be to Cyfrowy Polsat.