Do YOU really have TO SHOUT at me that WAY?

Recently received from my bank, notice of various changes to the Ts & Cs. Fine. But what’s with all the bolding?

Is it really necessary to harangue your customers (business customers at that) like this? Do you suppose we’re idiots, HSBC?

Calm down, cut the clutter, communicate. And stop addressing your customers as though they’re gormless children.