Why

 

 

 

Your message matters, so…

Above all, be clear.
In your thinking, about your objectives, and in the language you use.

Be concise.
No repetition, redundancy or long-windedness.

Add character.
The tone that makes it you; distinctively, uniquely you.

Your words have important work to do. Choose them carefully.

Or choose someone who will.

Whysq