Three big comms lessons to take away from last Thursday:
- Traditional media seems defunct, over here at least. The big poster campaigns of yesteryear are history. Even party political broadcasts no longer seem to play much of a part. ‘Broadcast’, per se, looks obsolete. Today’s action is online, and tightly-targeted.
- Strong, simple messages can still engage. “That’s what I’ve always said…”
- But beware hostages to fortune. For the many, not the few is immune from ‘news’; Strong but stable may sound potent, but it’s terribly vulnerable to ‘events, dear boy, events’.